Scammers are getting smarter—and bolder. They're using new technology and emotional tactics to steal money and personal information.

According to the Federal Trade Commission (FTC) , consumers lost over $12.5 billion to fraud in 2024. That's a 25% jump from the year before. The number of reports stayed flat, but losses soared. Scams are getting more effective, not just more common.

The good news? Awareness is one of your best defenses. Here's what to watch for in 2026 and how to stay safe.

1. Impersonation Scams

What it looks like:

A call, text, or email claiming to be from your bank, the IRS, or a well-known company. The message creates urgency—suspicious activity, missed payments, or legal threats.

Why it's dangerous:

Impersonation scams are among the most reported and costly fraud types. Losses topped $2.95 billion in 2024.

How to stay safe:

• Never share login credentials or one-time passcodes.
• Don't click links in unexpected messages.
• Contact us directly using a number you trust.

Sandia Area Federal Credit Union will never pressure you to act immediately or ask for sensitive information via text or email.

2. AI and Deepfake Scams

What it looks like:

Scammers use AI to clone voices, generate fake videos, or write convincing emails. Some victims receive calls that sound exactly like a loved one asking for money.

Why it's growing:

AI tools are cheaper and more accessible than ever. The FBI has warned that criminals are using generative AI to commit fraud on a larger scale.

How to stay safe:

• Pause before reacting to urgent requests—especially those involving money.
• Verify requests through a second, trusted method. Hang up and call back at a known number.
• Set up a family code word for emergencies.

3. Investment and Cryptocurrency Scams

What it looks like:

Guaranteed returns, "exclusive" opportunities, or pressure to invest fast. These often involve crypto, AI ventures, or real estate.

Why it's dangerous:

Investment fraud caused the highest losses of any scam type in 2024—$5.7 billion total.

Red flags:

• Guaranteed profits with little or no risk.
• Pressure to act immediately.
• Requests to pay with crypto or wire transfer.

If it sounds too good to be true, it probably is. Talk to a trusted financial advisor before committing funds.

4. Payment Method Scams

What it looks like:

Scammers demand payment through gift cards, cryptocurrency, or wire transfers to "resolve" a supposed problem.

Why it matters:

Consumers lost more money through bank transfers and crypto than all other payment methods combined in 2024.

How to stay safe:

• Legitimate organizations never ask for gift card payments.
• If payment instructions feel unusual, stop and question it.
• Reach out to us before sending money.

5. Job and "Side Hustle" Scams

What it looks like:

Fake job offers, mystery shopper gigs, or income opportunities that require upfront fees.

Why it's increasing:

Job scam losses jumped from $90 million in 2020 to over $500 million by 2024. These scams spread fast on social media and job boards.

How to stay safe:

• Never pay to get a job.
• Research companies on your own before sharing personal information.
• Be wary of offers that move too fast.

What to Do If You've Been Scammed

Act fast. Quick action can limit the damage.

• Call us at (505) 292-6343 so we can help secure your accounts.
• Change your passwords and review recent account activity. Need help? See our tips on building a strong password.
• Report the scam at ReportFraud.ftc.gov.
• Monitor your credit closely in the weeks that follow.

How Sandia Area Helps Keep You Safe

As a member-owned financial cooperative, we're focused on protecting you—not profiting from you. We offer fraud monitoring and alerts, secure digital banking tools, identity theft education, and personalized guidance from real people.

If something feels off, reach out. There's no such thing as a silly question when it comes to your money.

Find more tips and resources in our Financial Fraud and Security Center.